Zara, the Spanish fast-fashion retailer, experienced a sharp
increase in brand value this year. Zara’s long-admired business model has kept
customers happy and the company in top form, despite harsh global economic
conditions. It is claimed that Zara needs just two weeks to develop a new
product and get it to stores, compared to the six-month industry average, and
launches around 10,000 new designs each year. Zara has resisted the
industry-wide trend towards transferring fast fashion production to low-cost
countries. Zara has had a very successful history from the very beginning.
Since the moment the first Zara store's doors were opened in 1975, the growth
of the Zara fashion line has been unstoppable. Zara’s customers are able to
find (and purchase) clothes that keep them looking fashion forward. In
September 2011, Zara launched online sales in the US and, in March 2012, opened
an expansive and highly sustainable flagship store on New York. Zara has also
expanded its presence in China, where it recently launched an online shop. And
Zara has made forays into countries such as Taiwan, South Africa, and Peru as
well. Strategic global expansion, a commitment to sustainability efforts and
keeping consumer demands front and center, Zara continues to be a leading
global retail brand.
Zara for Male Zara for Female
Zara for Kids
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